The RAW team is made up of professional individuals completely immersed in golf. From winning major championships to creating world class golf destinations, our blend of skills and experience combine to create a team with unparalleled knowledge.

DJ Russell
DJ RussellDirector

A playing career in which he played over 700 events on The European Tour and the Seniors Tour over the last 45 years, he sits on the Board of Directors of The European Tour and is Chairman of the Seniors Tour.

David has a proven record of creating some of the 21st centuries most exciting golf projects in the UK. He delivers golf facilities to a high specification within budget developing a clear business plan to face the challenges modern life presents to the golf industry.

As a golf course designer he has created a strong portfolio of appointments in his career notably Archerfield and The Machrie. In both projects he has designed the golf courses along with the membership concepts, recruitment and practice facilities.

David designs golf courses that maximise the features of the land, his courses have hosted multiple Professional Tour events yet are playable to the clubs membership on a daily basis. He takes immense pride in his work and is considerate of the past and future in his design concept.

Ian Woosnam
Ian WoosnamDirector

Woosie’s record as a golfer speaks for itself, he has won more tournaments worldwide than any other contemporary British golfer and he was ranked number one in the world for a record 51 weeks following his first Major win in the US Masters in 1991.

As a player Ian is renowned for his feel, flair and ability to visualise shots leaves many of his peers astounded. Ian has taken those talents and successfully incorporated them into his design work. He has a firm set of design principals which he fastidiously applies to each new golf course project.

For further details on Woosie’s hugely successful golf career to date please refer to his personal website.

Chris Russell
Chris RussellManaging Director

Chris has 20 years’ experience working as a PGA Professional at some of the finest golf clubs in the UK. Chris has played for England Amateurs at Boys and Youths level achieving a handicap of plus 3. As a Professional he has competed in events on the European Tour and Challenge Tour and won tournaments on the PGA Scottish Region.

His design philosophy is centred around the objectives of the facility. Chris is considerate to the demographic of a golf clubs membership whilst striving to keep pace with the evolution of golf course design.

Chris is based out of RAW’s London office. He endeavours to provide an exceptional level of service to our partners and clients.

Dougie Walker
Dougie WalkerArchitect

Dougie graduated with an MSc. in Golf Course Architecture from Edinburgh College of Art in 2003. Prior to joining RAW Golf Design in 2009 he worked as Design Associate for a number of leading golf course design firms in the UK where he was involved in the design and/or construction of a number of golf courses in Europe, Asia, South America

He is directly responsible for producing all RAW’s course masterplans, construction drawings, design details, specifications and onsite inspections prior, during and post construction.

Dougie enjoys working closely with the client, construction team and greens staff to ensure best practice is maintained and a cost effective, efficient approach to design and construction is achieved. All the while maximising the potential of the site and fullfilling the clients brief.

Eric Sammels
Eric SammelsConstruction Director

Eric owns Edinburgh Landscaping and works closely with RAW Golf Design on new projects.

Edinburgh Landscaping’s portfolio of golf courses constructed is second to none in Europe:- Loch Lomond, The Belfry, Gleneagles, The Carrick, Archerfield, Fidra Links, Dirleton Links, Renaissance, The Machrie, Yas Links, The Grove, Dubai City, Dundonald, Dukes St Andrews, Close House, San Roque and Verdura

Rod Park
Rod ParkGolf Consultant

Rod is a decisive, and highly pragmatic PGA Professional and General Manager, with a 29-year consistent track record of Profit Improvement in the Golf Industry. Rod consistently delivers value to the projects and clients he has worked on.

During this time, also worked for American Golf Operations as a Senior Manager. At the time American Golf Operations were the largest owner/operator of golf courses worldwide with over 350 courses.

Some of the key areas that he has been retained for as a consultant include Full Operational Management, Business viability review for receivers, Strategic Development, Off-market golf club sales, Sales & Marketing (sales plans, recruiting sales personnel, staff training setting budgets & targets), Membership Retention, Business Reviews for potential golf course purchases, Integration of Service & Revenue, Departmental Audits, Recruitment, Management Contracts and Customer Service Training